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Summary

Huaxiao Shen is currently an associate professor at School of Business, Sun Yat-sen University. He received his PhD in Management Science from City University of Hong Kong. His research interests include data-driven business analytics and interface research between operations and marketing. His papers have appeared in top-tier journals such as?Operations Research?and?Production and Operations Management.

Research Areas

Data-driven Business Analytics, Interface Research between Operations and Marketing

1. Methodologies: modelling, optimization and algorithms; data mining and prediction

2. Applications: online advertising; digital marketing; logistics and supply chain management

Education

Ph.D. in Management Science, City University of Hong Kong, 2015

B.Eng. in Computer Science, South China University of Technology, 2010

Working Experience

Associate Professor, School of Business, Sun Yat-sen University, 2021.02 ¨C present

Visiting Scholar & Research Fellow, City University of Hong Kong, 2019.05 ¨C 2021.01

Research Associate,?School of Business, Sun Yat-sen University, 2016.05 ¨C 2019.04

Teaching Experience

Big Data and Business Intelligence (Undergraduate)

Business Statistics?(Undergraduate)

Business Simulation?(Undergraduate)

Research Grants

1.?PI: National Natural Science Foundation of China (NSFC), ¡°Data Driven Planning of Targeted Ad Delivery for Online Advertising¡±.

2. PI: MOE (Ministry of Education in China) Project of Humanities and Social Sciences, ¡°Research on Planning for Online Bidding Advertising Based on User Clicks Prediction¡±.

3. PI: Fundamental Research Funds for the Central Universities, ¡°Research on Delivery Planning and Revenue Management for Online Targeted Advertising¡±.

Research Publications

1.? Huaxiao Shen, Yanzhi Li, Youhua (Frank) Chen,?and Kai Pan, ¡°Integrated Ad Delivery Planning for Targeted Display Advertising¡±, Operations Research, 2021, 69(5), 1349-1650. (UTD24)

2.? Huaxiao Shen, Yanzhi Li, Jingjing Guan, and Geoffrey K.F. Tso, ¡°A Planning Approach to Revenue Management for Non-guaranteed Targeted Display Advertising¡±, Production and Operations Management, 2021, 30(6), 1583-1602. (UTD24)

3.? Xing Xiong, Yanzhi Li, Wenguo Yang, and Huaxiao Shen*, ¡°Data-driven Robust Dual-sourcing Inventory Management Under Purchase Price and Demand Uncertainties¡±, Transportation Research Part E: Logistics and Transportation Review, 2022, 160, 102671.

4.? Jiliu Li, Hu Qin, Huaxiao Shen*, Xialiang Tong, and Zhou Xu, ¡°Exact Algorithms for the Multiple Depot Vehicle Scheduling Problem with Heterogeneous Vehicles, Split Loads and Toll-by-weight Scheme¡±, Computers & Industrial Engineering, 2022,?108137.

5.? Huaxiao Shen, Shengnan Shu, Hu Qin, and Qinghua Wu, ¡°An Exact Algorithm for the Multi-Period Inspector Scheduling Problem¡±, Computers & Industrial Engineering, 2020, 145, 106515.

6.? Jiliu Li, Hu Qin, Huaxiao Shen*, and Kwok Leung Tsui, ¡°The Unilateral Transportation Problem¡±, Transportation Research Part E: Logistics and Transportation Review, 2019, 132, 1-29.

7.? Bo Feng, Yanzhi Li, and Huaxiao Shen, ¡°Tying Mechanism for Airlines¡¯ Air Cargo Capacity Allocation¡±, European Journal of Operational Research, 2015, 244(1), 322-330.