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LI Li, Associate Professor in School of Business, Sun Yat-sen University. He derived his Phd (in Operations Management), Mphil (in Operations Management) & BEng (in Automatic Control) from Hong Kong University of Science and Technology, Hong Kong Polytechnic University & Zhejiang University. Dr. Li¡¯s current research mainly focuses on Operations Management; Revenue Management; Business Analytics, Operations Management-Marketing, Economics and Accounting interfaces. Dr. Li has published multiple research papers as first or single author on?top academic journal (UTD 24) and some decent academic journals, such as?Production and Operations Management£¬European Journal of Operational Research£¬?Transportation Research Part E£¬Journal of the Operational Research Society.?

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Research Areas

Operations Management; Revenue Management; Business Analytics; Operations Management-Marketing,Econ Interface; Supply Chain Management

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Education

Doctor of Philosophy in Operations Management, The Hong Kong University of Science and Technology, Hong Kong.

Master of Philosophy in Operations Management,?The Hong Kong Polytechnic University, Hong Kong.

Bachelor of Engineering in Automation,?Zhejiang University,?Hangzhou, P. R. China.

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Professional Experiences

2021.06- ,?Associate Professor, School of Business, Sun Yat-Sen University

2019.01-2021.06,?Associate Professor, Lingnan (University) College, Sun Yat-Sen University

2015.02-2019.01, Assistant Professor, Lingnan (University) College, Sun Yat-Sen University.

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Publications

Li, L.?& Jiang, L*. (2022). How Should Firms Adapt Pricing Strategies When Consumers are Time-Inconsistent?.?Production and Operations Management,?31(9),3457-3473. (UTD 24 top business journal).

Li, L.*?& Jiang, L.?(2022).?Saving Costs and Improving Selling through Competitor Cooperation in Sourcing.?European Journal of Operational Research, 302(3), 970-982.

Li, D. &?Li, L.*?(2022). Negotiation for Service Contracting: Incentives, Bargaining Power, and Customer Risk Aversions.?International Transactions in Operations Research, 29(6), 3592-3621.

Li, L.*?(2019).?Cooperative Purchasing and Preactive Inventory Repositioning - Channel Balancing and Performance Improvement.?European Journal of Operational Research, 278(3), 738-751.

Li, L.*?& Jiang, L. (2018). Horizontal subcontracting from competitors: when and what?.?Production and Operations Management,?27(7), 1320-133. (UTD 24 top business journal)

Li, L.?& Jiang, L.* (2018). Responsive pricing and stock redistribution: implications for stock balancing and system performance.?Journal of the Operational Research Society, 69(7), 1006-1020

Li, L.*, & Zhang, R. Q. (2015). Cooperation through capacity sharing between competing forwarders.?Transportation Research Part E, 75, 115-131.

Li, L.*, Jiang, L., & Liu, L. (2012). Service and price competition when customers are naive.?Production and Operations Management, 21(4), 747-760. (UTD 24 top business journal).

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Research Grants

¡°The revenue management studies based on emerging business modes and consumer behaviors in digital economy¡±, PI, National Natural Science Foundation of China (NSFC), CNY 450,000, 2023.01-2026.12.

¡°The study of cooperation timing, level and motivation between competing firms in multi-channel supply chain¡±, PI, National Natural Science Foundation of China (NSFC), CNY 220,400, 2016.01-2018.12.

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Current Research

Modeling of Consumer Behaviors,

Business Analytics,

Multi-Channel Retailing Network Design and Analysis,

New Advertising Mechanism Design£¬

Consumers¡¯ Network Effect Analysis,

Cooperation between Competitors,

Supply Chain Coordination in Competitive Environment.

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Teaching

Business Statistics (Undergraduate,?English course)

Data Analysis Methods?(Undergraduate,?English course);

Operations Management (MBA,?English course);

Stochastic Dynamic Programming?(PhD);

Inventory and Supply Chain Management (PhD);

Market Analysis (Master,?English course);

Management Decision Models (Undergraduate);

Logistics Management?(Undergraduate,?English course);

Dynamic Programming/Dynamic Optimization Methods (Undergraduate);