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Research Areas

Smart interaction, Consumer creativity, CSR marketing, Waiting

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Teaching & research interests:

? Marketing Management, Customer Relationship Management, Brand Positioning

? Relationship Marketing

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Education

Doctor of Philosophy, Marketing, Wuhan University, PRC.? ? ? 2003

Master of Philosophy, Business Management, Wuhan University, PRC???? 2000

Bachelor of Arts, Business Management, Wuhan University, PRC???????1997

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Professional Experiences

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Working Experiences:

Associate Professor, ?Department of?Marketing, School of Business, Sun Yat-sen University, PRC 2022 to present

Associate Professor, ?Department of?Management, Lingnan (University) College, Sun Yat-sen University, PRC 2007 to 2022

Lecturer,?Department of?Management,, Lingnan (University) College, Sun Yat-sen University, PRC

2003 to 2007

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Visiting Experiences:

? Senior Research Assistant, City University of Hong Kong???? 2010-2011

? Visiting Scholar, Sloan School of Management, Massachusetts Institute of Tech., U.S.A???? 2005

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Memberships & Affiliations

Member, Chinese Association for Marketing of University

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Publications

Wu, Jintao, Wu, Tong*, Zhang, Hongbin, Schlegelmilch, B.B. (2022),?To wait or not to wait: effect of apologies and explanations on customer call abandonment,?The Service Industries Journal (SSCI), Vol. ahead-of-print No. ahead-of-print.

Wu, T., Reynolds, J.,?Wu, Jintao*. and Schlegelmilch, B.B. (2022), CEOs as corporate ambassadors: deciphering leadership communication via Twitter, Online Information Review (SSCI), 46 (4), 787-806.

?Paolone, Francesco*,?Cucari, Nicola,?Wu, Jintao,?Tiscini, Riccardo (2022),??How do ESG pillars impact firms¡¯ marketing performance? A configurational analysis in the pharmaceutical sector,?Journal of Business & Industrial Marketing (SSCI),?37 (8), 1594-1606.

Zhang, Lin, Mo, Shenjiang*, Chen, Honghui,?Wu, Jintao?(2020), Can corporate philanthropy be driven from the bottom to the top? Evidence from China£¬Sustainability Accounting Management and Policy Journal (SSCI)£¬11(5)£¬841-861.

Wu, Jintao, Wu, Tong*, Bodo B. Schlegelmilch (2020), Seize the Day: How Online Retailers Should Respond to Positive Reviews, Journal of Interactive Marketing (SSCI), 52(11)£¬52-60.

Zhang, Lin,?Wu, Jintao*, Chen, Honghui, Nguyen, Bang (2020), Does one bad apple ruin a firm¡¯s green brand image£¿ Examining frontline service employees¡¯ environmentally irresponsible behaviors, European Journal of Marketing (SSCI), 54(10)£¬2501-2521.

Wu, Jintao*, Chen, Junsong, Chen, Honghui, Dou, Wenyu, Shao, Dan (2019), What to say on social media and how Effects of communication style and function on online customer engagement in China, Journal of?Service?Theory?and?Practice?(SSCI), 29(5/6), 691-707

Wu, Jintao*, Junsong Chen, Wenyu Dou (2017), "The Internet of Things and Interaction Style: The Effect of Smart Interaction on Brand Attachment", Journal of Marketing Management (SSCI), 33(1/2), 61-75.

Wu, Jintao*, Na Wen, Wenyu Dou, Junsong Chen (2015), "Exploring the Effectiveness of Consumer Creativity in Online Marketing",?European Journal of Marketing,?49(1/2), 262-276.

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Research Grants

National Natural Science Foundation of China: ¡°Research on the Effect of Smart Interaction on Brand Attachment¡±, Grant No. 71672200, 2016-2020.

National Natural Science Foundation of China: "Research on the Effect of Waiting on Customer Perception in Impersonal Queue", Grant No. 71272195, 2013-2016.

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Books & Essays:

2013

??¡°China: Distribution in China" in Stan Paliwoda, Tim Andrews and Junsong Chen ed., "Marketing?Management in Asia",?New?York: Routledge,2013