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Research Areas

Smart interaction, Consumer creativity, CSR marketing, Waiting

Teaching & research interests:

? Marketing Management, Customer Relationship Management, Brand Positioning

? Relationship Marketing

Education

Doctor of Philosophy, Marketing, Wuhan University, PRC.      2003

Master of Philosophy, Business Management, Wuhan University, PRC     2000

Bachelor of Arts, Business Management, Wuhan University, PRC       1997

Professional Experiences

Working Experiences:

Associate Professor,  Department of Marketing, School of Business, Sun Yat-sen University, PRC 2022 to present

Associate Professor,  Department of Management, Lingnan (University) College, Sun Yat-sen University, PRC 2007 to 2022

Lecturer, Department of Management,, Lingnan (University) College, Sun Yat-sen University, PRC

2003 to 2007

Visiting Experiences:

? Senior Research Assistant, City University of Hong Kong     2010-2011

? Visiting Scholar, Sloan School of Management, Massachusetts Institute of Tech., U.S.A     2005

Memberships & Affiliations

Member, Chinese Association for Marketing of University

Publications

Wu, Jintao, Wu, Tong*, Zhang, Hongbin, Schlegelmilch, B.B. (2022), To wait or not to wait: effect of apologies and explanations on customer call abandonment, The Service Industries Journal (SSCI), Vol. ahead-of-print No. ahead-of-print.

Wu, T., Reynolds, J., Wu, Jintao*. and Schlegelmilch, B.B. (2022), CEOs as corporate ambassadors: deciphering leadership communication via Twitter, Online Information Review (SSCI), 46 (4), 787-806.

 Paolone, Francesco*, Cucari, Nicola, Wu, Jintao, Tiscini, Riccardo (2022),  How do ESG pillars impact firms¡¯ marketing performance? A configurational analysis in the pharmaceutical sector, Journal of Business & Industrial Marketing (SSCI), 37 (8), 1594-1606.

Zhang, Lin, Mo, Shenjiang*, Chen, Honghui, Wu, Jintao (2020), Can corporate philanthropy be driven from the bottom to the top? Evidence from China£¬Sustainability Accounting Management and Policy Journal (SSCI)£¬11(5)£¬841-861.

Wu, Jintao, Wu, Tong*, Bodo B. Schlegelmilch (2020), Seize the Day: How Online Retailers Should Respond to Positive Reviews, Journal of Interactive Marketing (SSCI), 52(11)£¬52-60.

Zhang, Lin, Wu, Jintao*, Chen, Honghui, Nguyen, Bang (2020), Does one bad apple ruin a firm¡¯s green brand image£¿ Examining frontline service employees¡¯ environmentally irresponsible behaviors, European Journal of Marketing (SSCI), 54(10)£¬2501-2521.

Wu, Jintao*, Chen, Junsong, Chen, Honghui, Dou, Wenyu, Shao, Dan (2019), What to say on social media and how Effects of communication style and function on online customer engagement in China, Journal of Service Theory and Practice (SSCI), 29(5/6), 691-707

Wu, Jintao*, Junsong Chen, Wenyu Dou (2017), "The Internet of Things and Interaction Style: The Effect of Smart Interaction on Brand Attachment", Journal of Marketing Management (SSCI), 33(1/2), 61-75.

Wu, Jintao*, Na Wen, Wenyu Dou, Junsong Chen (2015), "Exploring the Effectiveness of Consumer Creativity in Online Marketing", European Journal of Marketing, 49(1/2), 262-276.

Research Grants

National Natural Science Foundation of China: ¡°Research on the Effect of Smart Interaction on Brand Attachment¡±, Grant No. 71672200, 2016-2020.

National Natural Science Foundation of China: "Research on the Effect of Waiting on Customer Perception in Impersonal Queue", Grant No. 71272195, 2013-2016.

Books & Essays:

2013

? ¡°China: Distribution in China" in Stan Paliwoda, Tim Andrews and Junsong Chen ed., "Marketing Management in Asia", New York: Routledge,2013