Wei Yuling
Postdoctor
笔丑辞苍别：兰园6号418
贰尘补颈濒：weiyling6@mail.sysu.edu.cn
Research Areas：Artificial Intelligence, Virtual Reality, and Consumer Behavior
个人介绍
研究领域主要关注数字营销和社交媒体：社交媒体平台或App如何通过人工智能 (AI)，增强现实 (AR)，虚拟现实 (VR) 等技术影响消费者的购买意愿。 消费者行为: 女性消费群体的特征和行为偏好，购买决策的因素，以及新兴技术 (如: 人工智能 (AI)，增强现实 (AR)，虚拟现实 (VR)，元宇宙，聊天机器人等) 如何影响女性消费者的购买行为。以第一作者或通讯作者发表3篇SSCI论文，获得中国国家留学基金委员会及匈牙利国家奖学金全额资助，波兰国家科学中心奖学金，博士论文荣获 “创新研究奖”
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教育背景
2024年获得匈牙利考文纽斯大学市场营销专业博士学位
2020年获得匈牙利考文纽斯大学市场营销专业硕士学位
2018年获得匈牙利赛格德大学工商管理专业学士学位
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科研服务
在国际期刊的审稿经历 (2022 - 至今):
1.??? Asia Pacific Journal of Marketing and Logistics
2.??? Journal of Systems and Information Technology
(Editorial board)
3.??? Cogent Business & Management
4.??? Journal of Financial Services Marketing
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学术社团成员 (2020 - 至今):
欧洲营销学会成员
美国营销学会成员
美国消费者协会成员
匈牙利营销学会成员
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研究成果
- Wei, Y. ?, Syahrivar, J., and Simay, A. E. (2024), “Unveiling the Influence of Anthropomorphic Chatbots on Consumer Behavioral Intentions: Evidence from China and Indonesia”, Journal of Research in Interactive Marketing, In Press. doi: 10.1108/JRIM-09-2023-0295. (SSCI Q1, IF = 9.6)
- Wei, Y., Gáti, M., and Simay, A. E., (2024). “How consumers’ privacy perceptions influenced mobile payment acceptance during the COVID-19 pandemic?”, International Journal of Bank Marketing, In Press. doi: 10.1108/IJBM-04-2023-0245. (SSCI Q1, IF = 6.3)
- Simay, A. E., Wei, Y., Gyulavári, T., Syahrivar, J., Gaczek, P. and Hofmeister-Tóth, ?. (2022), “The e-WOM intention of artificial intelligence (AI) color cosmetics among Chinese social media influencers”, Asia Pacific Journal of Marketing and Logistics, Vol. 35 No. 7, pp. 1569-1598, doi: 10.1108/APJML-04-2022-0352. (SSCI Q2, IF = 3.7, the first author is the supervisor)
- Wei, Y., Simay, A. E., Agárdi, I., Syahrivar, J., and Hofmeister-Tóth, ?. (2023), “Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia”, Journal of Promotion Management, Vol. 29 No. 5, pp. 644-675, doi: 10.1080/10496491.2022.2163036. (Scopus Q2)
- Wei, Y. ?, Syahrivar, J., and Widyanto, H. A. (2023). “Using Facial Enhancement Technology (FET) in online sales of branded color cosmetics”, Journal of Systems and Information Technology, Vol. 25 No. 4, pp. 502-530, doi: 10.1108/JSIT-12-2022-0282. (Scopus Q2, EI)
- Syahrivara, J., Genovevaa, G., Manurunga, S. P., Sonnya, S., Hakimb, D. K., and Wei, Y. (2023). “Advocating for Mother Nature: The roles of anthropomorphism, nature-evoked emotions and trust”, International Review on Public and Nonprofit Marketing, pp. 1-27, doi: 10.1007/s12208-023-00390-6. (Scopus Q2, ESCI, IF = 1.7)
- Syahrivar, J., Genoveva, G., Widyanto, H. A., Wei, Y., and Chairy, C. (2021). “The role of moral deficiency in moral consumption behavior-the implicit and explicit approaches: An empirical study from Indonesia”, Journal of Asian Finance Economics and Business, Vol. 8 No. 11, pp. 307-316, doi: 10.13106/jafeb.2021.vol8.no11.0307. (ESCI, WoS, Scopus Q2, IF 0.99)
- Syahrivar, J., Kusuma, K., Pahlevi, R. A., Wei, Y., Chairy, C., and Genoveva, G. (2022). “No longer look down: investigating second-hand clothing purchase in Indonesia”, International Review on Public and Nonprofit Marketing, pp. 1-21, doi: 10.1007/s12208-022-00341-7. (Scopus Q2, ESCI, IF = 1.7)
- Wei, Y. ?, and Simay, A. E. (2021). “A brief overview of some of the economic aspects of artificial intelligence”, GLOSSA IURIDICA, Vol. 8 No. 1–2, pp. 213–229. (Hungarian Journal)
- Wei, Y. ?, and Simay, A. E. (2023). “AI Adoption in the Chinese Food and Beverage Industry: An Exploratory Study”, FIRM Journal of Management Studies, Vol. 8 No. 2, pp. 145-160, doi: 10.33021/firm.v8i2.4412. (Indonesian Journal)
- Ferdinandus, M. G. N., Syahrivar, J., Chairy, C., and Wei, Y. (2023). “The role of customer delight in foreign e-commerce platforms evidence from Indonesia”, Journal of Technology Management and Technopreneurship (JTMT), Vol. 11 No. 1, pp. 1-17, . (Malaysian Journal)
- Rizky, G., Syahrivar, J., Wei, Y., and Chairy, C. (2022). “The roles of virtual challenge and diversion in pay to play (P2P) practices among Indonesian mobile gamers”, Jurnal Muara Ilmu Ekonomi dan Bisnis, Vol. 6 No. 1, pp. 104-116, doi: 10.24912/jmieb.v6i1.16477. (Indonesian Journal)
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