Professor Wang Haizhong: False Propaganda, Big Data-enabled Price Discrimination against Existing Customers... How to protect the rights and interests of consumers?
March 15th is World Consumer Rights Day, and the theme of 2022 is "Fair, upright and safe consumption". In the context of the rapid development of consumption in new business forms and new models such as online shopping, how to better protect the rights and interests of consumers? Wang Haizhong - consumer research expert, professor and doctoral supervisor of the School of Business, Sun Yat-sen University, and director of China Brand Research Center, believes that five principles should be adhered to:
?
1. Promote the balanced development of market entities, both producers and consumers, and stimulate consumption potential
2. Protect the rights and interests of consumers in the whole process of consumption
3. Protect the rights and interests of consumers in the digital space and promote new forms of consumption
4. Improve the protection of consumer rights and interests from a new development concept
5. Improve the protection of consumer rights and interests?to meet people's needs for a better life