Partnership with EMLYON Business School Established
A delegation from EMLYON Business School led by Prof. SHEN Dai, Vice President, along with Jacko XU, Director of Strategic Partnership & Operations, China, Ms Chantal Poty, Executive Program Director visited our school on April 20. Prof. LI Zhongfei, Executive Dean of SYSBS, signed the Memorandum of Understanding on general cooperation with EMLYON. Associate Deans, Prof. WANG Fan and Prof. ZHANG Shujun, and Manager of Exchange Programs, Office of International Affairs, Ms Connie YAN, attended the ceremony.
After the ceremony, there was a short discussion on the cooperation in the near future. Both parties agreed to initially start cooperation in Luxury Management and Marketing, and Advanced Management Program, and aim to conduct the cooperation of top-level, internationalization and mobility with SYSBS-EMLYON characteristics.
???????? ?
AMP (Advanced Management Program) is a successful model of Executive Education in EMLYON Business School. Having been established for 50 years, it is one of the most renowned management projects with a long history. It is positioned for senior leaders, especially senior managers, and it is famous for its special case analysis and remarkable training effects. Despite it being a major leading international company using innovative management and entrepreneurship, it focuses more on the sustainable development of family firms.
Regarding the international luxury market as the central focus, LMM (Luxury Management and Marketing) combines the core curriculum of management with the professional curriculum of the luxury industry. Demands for luxury are always stable and strong in developed countries. This industry developed rapidly in recent years in newly industrialized countries, such as China, Russia, and the Arabic gulf countries. The open international market of the Pearl River Delta will assist markets worldwide in meeting the demands of the luxury industry by creating specialists for its future development.