Strategy, Environment and Performance---A Lecture presented by Prof. Yadong Luo of Business School
On Dec. 30, Prof. Yadong Luo of Business School, a tenured professor of Management in University of Miami of USA, presented a wonderful lecture on “Strategy, Environment and Performance” in Room D403 of Teaching Building.
This lecture has three key words: Strategy, Environment and Performance. First, Prof. Luo introduced present market competition, pointing out two features of tremendous changes and the cruel reality. According to his lecture, enterprise strategy should not be standardized, but should be innovated. SWOT analysis should be adopted to analyze environment, just like Darwin’s theory. An industry is always influenced by environment while an enterprise is influenced by external environment more than by internal environment. Enterprises owning core resources should monopolize resources and turn the resources into market power. Other enterprises lacking core resources can make up this deficiency through some kinds of relations (for example, confederation).
After the two-hour lecture, the audience of students asked Prof. Luo questions. During this question-and-answers period, Prof. Lu also explained them in detail.?
The audience applauded throughout the lecture for Prof. Luo’s humorous expressions, remarkable similitude and explanations. Some students said, “It’s our pleasure that we can get to know much more professional knowledge of management. We are deeply moved by Prof. Lu’s knowledgeable information and attractive charisma. We are looking forward to more chances of thoughts communication with Prof. Lu in his next lecture.
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