Global Campus | Review of global campus program of the School of Business in the Instituto de Empresa
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In September 2023, 30 EMBA students from the School of Business, Sun Yat-sen University went to Madrid, the capital of Spain, to start a global campus trip with the theme of "21st Century challenges" in the Instituto de Empresa, a world-renowned business school in Spain.
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This program focuses on exploiting potentialities of developed economies and emerging markets, seizing the opportunities of digital transformation and technological innovation of enterprises, having an in-depth understanding of the latest business trends and management ideas, enhancing business insight and leadership, and helping students?better cope with the challenges of the new century in a globalized business environment.
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The global campus program in the Instituto de Empresa consisits of three modules: classroom teaching, enterprise visit and cross-cultural exchange. The program lasts for five days, and the course content includes six topics: world economic vision, entrepreneurship, Spanish brands, and latest?trends in business innovation, new global order, and enterprise transformation lab.
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The five-day global campus program in the Instituto de Empresa not only allowed students to understand the global economic situation, further understand the Spanish enterprises and management experience, have a further understanding of the connotation of innovation, enterprise transformation and entrepreneurship, but also feel the Spanish customs and culture.