市场学系“营销大视野”第叁十一讲
发布日期：2011-06-15
56
Share
市场学系“营销大视野”第叁十一讲
讲座时间：2011年6月21日（周二）上午10:00-11:00
讲座地点：管理学院善思堂惭101
讲座主题：Multi-Country Brands: On Which Cultural Values does Consistent Positioning Increase Preference?
主讲嘉宾：Rajeev Batra , Ross School of Business, University of Michigan
嘉宾介绍：
Experience: S. S. Kresge Professor of Marketing, 1999-present. Professor, 1997 – present. Area Chair, Marketing Dept., 2003-07. Ross School of Business, University of Michigan, Ann Arbor, MI. Listed among “Outstanding Faculty” at Michigan by BusinessWeek (1997, 1995). Listed among most frequently published consumer behavior scholars by Eaton et.al. 1999 (JCP) and among most-cited (“top 10”) advertising scholars by Pasadeos et al. 1998 (JA) and Beard 2002 (JA).
Research Interests: Advertising theory; Advertising management and productivity; Brand equity; global advertising; global branding; global consumer segments; Marketing in emerging economies; Global-brand building by Emerging Market companies.
欢迎广大师生前来交流！
?
讲座时间：2011年6月21日（周二）上午10:00-11:00
讲座地点：管理学院善思堂惭101
讲座主题：Multi-Country Brands: On Which Cultural Values does Consistent Positioning Increase Preference?
主讲嘉宾：Rajeev Batra , Ross School of Business, University of Michigan
嘉宾介绍：
Experience: S. S. Kresge Professor of Marketing, 1999-present. Professor, 1997 – present. Area Chair, Marketing Dept., 2003-07. Ross School of Business, University of Michigan, Ann Arbor, MI. Listed among “Outstanding Faculty” at Michigan by BusinessWeek (1997, 1995). Listed among most frequently published consumer behavior scholars by Eaton et.al. 1999 (JCP) and among most-cited (“top 10”) advertising scholars by Pasadeos et al. 1998 (JA) and Beard 2002 (JA).
Research Interests: Advertising theory; Advertising management and productivity; Brand equity; global advertising; global branding; global consumer segments; Marketing in emerging economies; Global-brand building by Emerging Market companies.
欢迎广大师生前来交流！
?
